City? Suburbs? 4 steps to help clients find middle ground.
The perfect home isn't always what clients expect at the beginning of their search. Sometimes a little compromise is needed for the best overall result. For instance, if your clients are having trouble choosing between city or suburbs, you may want to help them consider a middle neighborhood.
Middle neighborhoods combine the walkability and array of entertainment options of the city with the space and affordability of the suburbs. That's why it's worth getting to know middle neighborhoods near you. Here are four steps to help clients decide if the middle is right for them.
Assess your clients' home buying priorities
Understanding their preferences can help you decide if a middle neighborhood is worth considering.
- Do they prefer cities? These clients prioritize the walkable neighborhoods, entertainment and cultural options, and convenient public transportation they can find downtown.
- Do they prefer suburbs? These homebuyers look for more space in single-family homes with private yards and a lower cost of living than trendy city centers can offer.
Describe what you mean by "middle neighborhood"
While you may be familiar with the term, homebuyers are less likely to know it. Explain that middle neighborhoods tend to be farther out from the city center but closer than the suburbs. The population is less dense than in the city, with a mix of small, single-family homes and moderate-sized, multifamily units. While yards are smaller than in the suburbs, public spaces like parks are more readily available, and restaurants and other amenities are within walking distance.
Explain how they could benefit from a middle neighborhood
Customize your pitch to show clients how middle neighborhoods can offer the best of both worlds.
If they yearn for city life, a middle neighborhood can offer them:
- Affordability. Homes in middle neighborhoods cost less than homes in the center of the city.
- Elbow room. They could get more space than they could get downtown in an apartment or condo.
- Outdoor access. Many middle-neighborhood homes have small private yards to enjoy.
If they lean toward the suburbs, a middle neighborhood offers:
- Lower transportation costs. With more amenities within walking distance plus better access to public transit, they'll spend less on their car.
- Less time on yard work. If they enjoy outdoor space but aren't thrilled with the upkeep, a smaller yard could be right for them.
- Easy access to entertainment. Clients could walk to parks, restaurants, shopping and more.
Help them explore their options
If they seem interested, let them know about middle neighborhoods in your area. Then encourage them to visit the neighborhood, walk around, and see if it offers the features they're looking for. Is there a convenient spot for their favorite pizza, bagels or coffee? Can they stroll to the library or the park? Remind them that they're not just buying a house, they're buying into the whole neighborhood experience.
After they weigh the pros and cons, they may decide the middle is exactly the right place for them. And if you've played your cards right, they'll tell their friends about their incredible buyer's agent!
A note from your lending specialist
Whether your clients love the city, the suburbs or the middle, I'll be happy to help them with the financing options they need to get into their next home.
MAP5979022 | 10/2023