December 2018

Resolve to maximize your impact in 2019

As the year draws to a close, the real estate market tends to slow down — which means now's a great time to re-assess your business strategy and make your goals for the year ahead.

Here are five tips to help make sure you're ready to hit the ground running when the market starts to rev up again next spring:

Find new ways to get the word out about your business.

Take stock of where and how you marketed yourself in 2018 and what kind of a return you got on your marketing dollars. Make changes if need be, including researching new publications and social media platforms where you might want to advertise.


Give your website some TLC.

A fresh new design could help make your website and property listings more attractive to potential buyers. Or consider updating your site with seasonally relevant copy throughout the year. (By the way, if you don't have a website yet, make that your first marketing priority for the new year!)


Take advantage of the latest digital technology.

Get up to speed with hot real estate marketing trends. Make your listings pop with the help of aerial drone photos, and consider offering virtual open houses and tours.


Host a "Buying tips for 2019" event or an open house with your local lending specialist.

Not only could this help build relationships and generate new leads, but it's also a great way to position yourself as a knowledgeable expert in your local market.


Get expert tips from real estate leader Tom Ferry.

Enjoy the benefits of our exclusive partnership with Tom Ferry, top real estate coach, best-selling author and renowned industry speaker. For inspiration and motivation throughout the year, don't miss his free "Tip of the Week" videos.


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