4 hip tips for attracting millennial buyers
Millennials are currently the largest generation of possible homebuyers, at about 38% of the market.Footnote1 That's a group you can't afford to ignore! Whether you're looking to help them buy or attract them to your listings, understanding millennial preferences can pay off.
To start, millennials are the generation born between 1980 and 1998. That means the older millennials are approaching 40, likely to be established in a career, and possibly starting a family. They also tend to be tech savvy, strong social media users and less formal in their lifestyle than older generations.Footnote2
Here are some tips on how to connect with this growing market:
A note from your lending specialist:
I'm here when you need me if your clients have questions about the home loan process. They can even start their application online with Bank of America's Digital Mortgage Experience®.
1 2020 NAR Home Buyers and Sellers Generational Trends Report, National Association of REALTORS® Research Group, March 2020.
2 "Millennials now represent the largest cohort of home buyers. Here's what they are looking for." Washington Post, Dec. 12, 2019.
MAP3514491 | 03/2021