December 2020

4 tips for eye-catching virtual tours

Now more than ever, homebuyers are looking for home information online. Fortunately, a well-designed virtual tour can tell buyers almost everything they would have learned from a walk-through.Footnote1 And while they still may want to see a place in person before making an offer, virtual tours can help them zero in on homes they’re really serious about.

Decide how to showcase the home

There are many ways you can give buyers a virtual look at a home.

  • Use a camera or your phone to film a walk-through of the home. You can add the video link to your listing or share with clients through a file sharing service.
  • Film a 3D tour using a special camera or software such as the Matterport app.
  • Livestream a one-on-one showing for an interested buyer. The advantage? You can answer questions, linger at the spots that interest them, and even zoom in on details.
  • Set up a virtual open house on FaceTime or Zoom. This is another way to encourage the same kind of interaction you usually get in person.

Pay attention to the technical aspects

With video, as with still photos, proper lighting and quality equipment are crucial to getting a great result. So choose a bright day, add light if needed, and take the time to review and adjust your final images. If you’re including sound, consider recording your voiceover separately to avoid background interruptions. And if possible, include a transcript or captions for people with hearing issues or who browse online with the sound turned off.

Tell a story that will draw them in

Even without narration, your tour should invite buyers in and help them imagine themselves in the space. Showcase the features they'll enjoy every day, whether it's the gourmet kitchen, the luxurious bath or the view from a big picture window. You can even use virtual staging software to edit still images, "paint" rooms in neutral colors or declutter to create more of a blank canvas your clients can fill.

Include extra details

Great photos are still important — buyers will go back to them to check out details. Buyers also love to see a floor plan that includes the dimensions and location of each room. By providing all this key information, you can help buyers stop searching and start planning an offer.

A note from your lending specialist

Check out our website for links to articles, calculators and mortgage information that can help your clients be ready to buy.

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