A survey of current homebuyers and sellers
Category | Percent Share of Buyers | Percent Share of Sellers |
---|---|---|
Gen Z (Generation) | 3% | 2% |
Millennials (Generation) | 38% | 23% |
Gen X (Generation) | 24% | 23% |
Boomers (Generation) | 31% | 45% |
Silent (Generation) | 4% | 6% |
Married (Household Composition) | 59% | 65% |
Single Female (Household Composition) | 19% | 20% |
Single Male (Household Composition) | 10% | 8% |
Unmarried Couple (Household Composition) | 9% | 5% |
Other (Household Composition) | 3% | 3% |
Understanding the typical buyer and seller makeup and behavior can help you strategize how to interact with clients — and find new ones — more effectively.
As the graph shows, millennials account for the highest percentage of homebuyers at 38%, followed by boomers (31%) and Gen X (24%). Boomers account for the highest percentage of home sellers at 45%, followed by millennials and Gen X, both at 23%.
In terms of the adult composition of the household, 59% of buyers and 65% of sellers are married. Single women account for nearly twice as many buyers as single men (19% vs 10%) and more than twice as many sellers (20% vs 8%).
This data on homebuyers and sellers — as well as all the data referenced in this article — is culled from the National Association of REALTORS® Research Group’s 2024 Home Buyers and Sellers Generational Trends Report.Footnote1
Some of the stats may match your expectations from being in the industry, but some stats may surprise you.
Let’s dig deeper.
[Please note — for simplicity’s sake, we’re looking at averages across all ages rather than breaking up the data by generation.]
Median household income (as of 2022)
The median household income for sellers outpaces buyers by 3.8%.
Buyers — $107,000
Sellers — $111,100
Level of education
Education levels for buyers and sellers were nearly identical.
Buyers — 7% have a doctoral degree, 33% have a masters or have done some graduate work, 44% have a bachelor’s or associate’s degree and 17% have a high school diploma or less.
Sellers — 7% have a doctoral degree, 32% have a masters or have done some graduate work, 44% have a bachelor’s or associate’s degree and 18% have a high school diploma or less.
Primary reason for buying/selling
Buyers’ top motivation was the wish to have their own home, whereas sellers were primarily driven by the desire to live closer to loved ones.
Buyers — The top four reasons for buying were:
- Desire to own a home of their own (26%)
- Desire to be closer to family/friends (12%)
- Desire for larger home (11%)
- Change in family situation (8%)
Sellers — The top four reasons for selling were:
- Desire to move closer to family/friends (23%)
- Current home is too small (13%)
- Change in family situation (10%)
- Other (10%)
Prior living situation
About half of buyers were previous homeowners. The rest had rented or lived with loved ones. A little over a quarter of sellers lived in their home less than five years, while a quarter lived in their home over 20.
Buyers — 51% owned a previous home, 36% rented an apartment or house, 6% lived with friends or family and paid rent, 6% lived with friends or family without paying rent, and 1% rented the home they purchased.
Sellers — 25% lived in their previous home for 21 years or more, 11% for 16 to 20 years, 12% for 11 to 15 years, 12% for 8 to 10 years, 12% for 6 to 7 years and 28% for five years or less.
Primary language spoken in household
Language diversity is on the rise among buyers.
Buyers — 94% spoke English and 6% spoke another language.
Sellers — 99% spoke English and 1% spoke another language.
Number of children under 18 residing in the household
The majority of buyers and sellers have no children under 18 living at home.
Buyers — 70% have no children under their roofs, 13% have one child, 12% have two and 5% have three or more.
Sellers — 75% have no children under their roofs, 10% have one child, 10% have two and 6% have three or more.
Additional pertinent information about buyers only
75% of homebuyers ages 25 to 33 were first-time homebuyers, 44% ages 34 to 43 were first-time homebuyers, 24% of those 44 to 58 and 15% of buyers ages 59 and older.
2% of buyers are active in the armed forces, 16% are veterans and 82% are neither.14% of buyers purchased a home for multigenerational purposes (to house adult children, adult siblings, parents and/or grandparents).
90% of buyers were born in the United States and 10% were born elsewhere.
88% of buyers identify as straight/heterosexual, 3% as gay/lesbian, 2% bisexual and 7% either preferred to self-describe or not to answer.
Less than 1% of homeowners identify as transgender.
Every year, these statistics shift in subtle ways, and keeping up with the prototypical Joneses helps you recognize the needs and motivations of your clients. This article provided a glimpse at the data in this expansive report. If you’re interested, you can peruse the entire free 2024 Home Buyers and Sellers Generational Trends Report.
1 National Association of REALTORS®, 2024 Home Buyers and Sellers Generational Trends Report. Accessed August,2024.
MAP6980726 | 09/2024